What principles should be followed in food packaging design

A good packaging design can attract consumers' attention and improve the competitiveness of products. Especially in the highly competitive market environment of various industries, packaging plays an extremely important role in the reuse of products, and good packaging Design can not only protect the product, but also increase the value of the product and promote the sale of the product. So, what principles should be followed when designing food packaging?

One. Meet sanitary standards

As the saying goes: People take food as their heaven, and the importance of food safety is self-evident to people, and it is not sloppy at all. Moreover, food safety is also a concern of people. Therefore, packaging design is At that time, it must meet the relevant hygiene standards. If the hygiene standards are not up to standard, it will be difficult to open up the consumer market. Only by achieving safety and hygiene can consumers slowly accept them, and then be trusted and recognized by consumers.

Two, with detailed instructions

Safety is very important for what people import. The safety of food lies in the raw materials used in its production process. When designing packaging, the food materials, formula, production process, production date, The expiration date, sanitation permit, etc. should be explained in detailed and specific text, and can be shown in the form of photos according to the actual situation if necessary.

Three, in line with the food theme

Different types of food require different related topics when making packaging design. For example, food canned products require product packaging to have a certain degree of tightness and safety in the transportation engineering, and some fresh and frozen foods require In the process of transportation, it has a certain degree of freshness, and some local special flavor snacks require their unique customs and customs to be highlighted in the packaging. Therefore, when designing packaging, it is necessary to make corresponding designs according to different food themes.

Fourth, the design is novel and beautiful

On the premise of ensuring the quality and taste of food, the novelty of appearance can also attract more consumers' attention, especially in the current competitive environment, differentiated packaging design can strengthen consumers' desire to buy to a certain extent This has a great role in promoting the sales and promotion of food. It can be seen that a novel appearance is also very important. Therefore, when designing food packaging, you must have a novel idea, but at the same time, ensure that the appearance is consistent with the essence of the food.

In general, if food packaging design has a certain promotional effect on food, it must be favored by consumers. Therefore, when designing, proceed from the psychology of consumers and meet relevant requirements and guidelines.